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What’s Happening To Thursday Prime Time TV?

  • by David Lamoureux
  • July 23, 2012July 23, 2012
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What’s Happening To Thursday Prime Time TV? Are TV networks getting a case of the Mondays when it comes to Thursdays?  Media buyers are losing… Read More »What’s Happening To Thursday Prime Time TV?

TV, Online Video Campaigns Slow To Mesh: But Do they Need To?

  • by David Lamoureux
  • July 23, 2012July 23, 2012
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Good article on the balance media providers are trying to strike between online video and offline viewing. http://www.mediabuyerplanner.com/entry/110126/tv-online-video-ads-slow-to-mesh-but-do-they-need-to/

Life After the Super Bowl: How Spots From H&M and Audi Did POST-Game

  • by David Lamoureux
  • April 26, 2012June 26, 2012
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Life After the Super Bowl: How Spots From H&M and Audi Did POST-Game Bluefin Labs Tracks Ad Airings and the Social Chatter They Generated By:… Read More »Life After the Super Bowl: How Spots From H&M and Audi Did POST-Game

Make’em Cry: Drama Genre Overwhelming Choice Among Viewers

  • by David Lamoureux
  • April 24, 2012May 20, 2012
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Make’em Cry: Drama Genre Overwhelming Choice Among Viewers Published on April 20, 2012 (from MediaBuyerPlanner.com) Suffering sells, finds the Nielsen Company, so put your ad… Read More »Make’em Cry: Drama Genre Overwhelming Choice Among Viewers

Media Research: TV Was Champ in 2011 Ad Spend, Hispanic Media Skyrocketed, Online a Mixed Bag

  • by David Lamoureux
  • April 19, 2012May 20, 2012
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Media Research: TV Was Champ in 2011 Ad Spend, Hispanic Media Skyrocketed, Online a Mixed Bag (from MediaBuyer) Published on April 13, 2012 Kantar Media… Read More »Media Research: TV Was Champ in 2011 Ad Spend, Hispanic Media Skyrocketed, Online a Mixed Bag

Sony’s Rob Wiesenthal: The Future of TV Is the Tablet

  • by David Lamoureux
  • April 18, 2012May 20, 2012
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Sony’s Rob Wiesenthal: The Future of TV Is the Tablet (from Ad Age) Consumers Will ‘Throw Content’ to Enabled Sets By: Jason Del Rey Published:… Read More »Sony’s Rob Wiesenthal: The Future of TV Is the Tablet

Digital Content NewFront Players: ‘TV’ Is Just a State of Mind

  • by David Lamoureux
  • April 17, 2012May 9, 2012
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Digital Content NewFront Players: ‘TV’ Is Just a State of Mind Can They Get Advertisers to Think About Digital as They do TV? (From Ad… Read More »Digital Content NewFront Players: ‘TV’ Is Just a State of Mind

Six Reasons Why Media Strategy Should Come Before Creative

  • by David Lamoureux
  • April 3, 2012May 9, 2012
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Reprinted from Ad Age Media Works Who Should Really Be Getting the Last 10 Minutes of the Meeting? Not that long ago, media used to… Read More »Six Reasons Why Media Strategy Should Come Before Creative

Get more customers! Four steps to more effective ads

  • by David Lamoureux
  • March 31, 2012May 20, 2012
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Get more customers! Four steps to more effective ads Prerequisites First I’d like to talk about what makes good ads really good – being creative.… Read More »Get more customers! Four steps to more effective ads

An introduction to integrated media

  • by David Lamoureux
  • March 30, 2012May 20, 2012
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An introduction to integrated media Why is integrated media smarter? Before I answer that question let me give you a little background. First, this isn’t… Read More »An introduction to integrated media

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