Connected TV Ads Most Common Before and During Programs Connected TV, also known as over-the-top TV, smart TV and IPTV, has been gaining advertiser attention… Read More »Connected TV Ads Most Common Before and During Programs
USA Network Brings Advertisers into Its Social TV Journey Social and TV/video were made for each other. USA is milking that fact and very effectively… Read More »USA Network Brings Advertisers into Its Social TV Journey
Social TV Is All About the Big Game People can’t just watch TV or surf the net anymore. They have to do both alone… Read More »Social TV Is All About the Big Game
Consumers Create Own Social TV Experiences MAY 31, 2012 From Emarketer Click here for a great Emarketer article on how Facebook, group texts and social… Read More »Consumers Create Own Social TV Experiences
Life After the Super Bowl: How Spots From H&M and Audi Did POST-Game Bluefin Labs Tracks Ad Airings and the Social Chatter They Generated By:… Read More »Life After the Super Bowl: How Spots From H&M and Audi Did POST-Game
Six New Bravo Projects Target “Affluencers” With Rich Heirs, Male Models, Divorce Lawyer Published on April 20, 2012 Bravo promises to deliver “affluencers” to advertisers.… Read More »Six New Bravo Projects Target “Affluencers” With Rich Heirs, Male Models, Divorce Lawyer
NBC TV Asks Nearly $1M to Advertise in Thanksgiving-Night Football (from Ad Age) Click here to see Brian Steinberg’s assertions that interest in football advertising… Read More »NBC Asks Nearly $1M to Advertise in Thanksgiving-Night Football
Digital Content NewFront Players: ‘TV’ Is Just a State of Mind Can They Get Advertisers to Think About Digital as They do TV? (From Ad… Read More »Digital Content NewFront Players: ‘TV’ Is Just a State of Mind
Why ‘Advanced’ TV Ads Haven’t Spawned a Marketing Utopia Despite Technological Innovation, Not A Lot of Progress Has Been Made — and the Advertising World… Read More »Why ‘Advanced’ TV Ads Haven’t Spawned a Marketing Utopia
