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Connected TV Ads Most Common Before and During Programs
Connected TV Ads Most Common Before and During Programs Connected TV, also known as over-the-top TV, smart TV and IPTV, has been gaining advertiser attention as it makes its way into more homes. By year’s end, Leichtman Research Group estimates, 38% of US households will have...
Men Favor Computers Over Television for Entertainment
Men Favor Computers Over Television for Entertainment Guys and computers, a marriage made in heaven. Read more...
USA Network Brings Advertisers into Its Social TV Journey
USA Network Brings Advertisers into Its Social TV Journey Social and TV/video were made for each other. USA is milking that fact and very effectively engaging with their audience. http://www.emarketer.com/Article.aspx?R=1009272&ecid=a6506033675d47f881651943c21c5ed4...
Social TV Is All About the Big Game
Social TV Is All About the Big Game People can't just watch TV or surf the net anymore. They have to do both alone with eating, drinking and using the phone. http://www.emarketer.com/Article.aspx?R=1009217&ecid=a6506033675d47f881651943c21c5ed4...
Consumers Create Own Social TV Experiences
Consumers Create Own Social TV Experiences MAY 31, 2012 From Emarketer Click here for a great Emarketer article on how Facebook, group texts and social TV apps are popular for interactions....
Life After the Super Bowl: How Spots From H&M and Audi Did POST-Game
Life After the Super Bowl: How Spots From H&M and Audi Did POST-Game Bluefin Labs Tracks Ad Airings and the Social Chatter They Generated By: Simon Dumenco Published: April 26, 2012 Remember the Super Bowl? Or more to the point for this particular publication, remember any of the...
Six New Bravo Projects Target “Affluencers” With Rich Heirs, Male Models, Divorce Lawyer
Six New Bravo Projects Target “Affluencers” With Rich Heirs, Male Models, Divorce Lawyer Published on April 20, 2012 Bravo promises to deliver “affluencers” to advertisers. The network claims a 27% increase in original programming, with six new projects. Click here to read the entire article. ...
NBC Asks Nearly $1M to Advertise in Thanksgiving-Night Football
NBC TV Asks Nearly $1M to Advertise in Thanksgiving-Night Football (from Ad Age) Click here to see Brian Steinberg's assertions that interest in football advertising percolates as upfronts loom By: Brian Steinberg Published: April 24, 2012 ...
Digital Content NewFront Players: ‘TV’ Is Just a State of Mind
Digital Content NewFront Players: 'TV' Is Just a State of Mind Can They Get Advertisers to Think About Digital as They do TV? (From Ad Age Digital) By: Michael Learmonth Published: April 16, 2012 Web-video producers have been waiting years for TV dollars to move where the eyeballs increasingly...
Why ‘Advanced’ TV Ads Haven’t Spawned a Marketing Utopia
Why 'Advanced' TV Ads Haven't Spawned a Marketing Utopia Despite Technological Innovation, Not A Lot of Progress Has Been Made -- and the Advertising World May Not Be Ready for It, Anyway (From Ad Age) By: Matt Creamer Published: April 16, 2012 That I live in a city (New...
