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David Lamoureux

Social TV Is All About the Big Game

Social TV Is All About the Big Game   People can't just watch TV or surf the net anymore. They have to do both alone with eating, drinking and using the phone. http://www.emarketer.com/Article.aspx?R=1009217&ecid=a6506033675d47f881651943c21c5ed4...

David Lamoureux

Consumers Create Own Social TV Experiences

Consumers Create Own Social TV Experiences MAY 31, 2012 From Emarketer Click here for a great Emarketer article on how Facebook, group texts and social TV apps are popular for interactions....

David Lamoureux

Google Plus Holds Promise But Remains Weak on Usage

Google Plus Holds Promise but Remains Weak on Usage APRIL 16, 2012 Despite unique features for users and marketers, and built-in name recognition, Google’s social network still struggling for relevance In the second half of 2011, after months of speculation about whether—and how—Google would finally “get” social, the...

David Lamoureux

Where Have the First-Quarter Ad Dollars Gone?

This is a very in-depth article from Ad Age about the sentiment on Madison Avenue this month. "Nobody's going to be fired for spending on Facebook." Thus a digital-media executive summed up the sentiment on Madison Avenue as advertisers from American Express to Zappos are trying...

David Lamoureux

Online Marketing: Why social media WON’T work for you

Let’s face it. Social media is an expensive, expansive, confusing, time-sucking monster that’s mostly viewed by kids. Right? Your customers aren’t kids. How many kids own businesses? You work with businesses – with business people. Why would you want to invest precious time and resources...