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Number of Spotify premium subscribers worldwide from 1st quarter 2015 to 4th quarter 2018 (in millions)
Find more statistics at Statista This statistic gives information on the number of paying subscribers to Spotify's music streaming service from the first quarter of 2015 to the fourth quarter of 2018. As of the final quarter of 2018, Spotify had 96 million premium subscribers...
An introduction to integrated media
An introduction to integrated media Why is integrated media smarter? Before I answer that question let me give you a little background. First, this isn’t the first time the mixed media or integrated media parade has passed through town. In the 1960’s each advertising medium was selected,...
Media: Six reasons to love your media
Six Reasons To Love Your Media. It’s time you loved your media. Seriously. Right now we have the ability to not only measure most media very closely and accurately, but we can use those measurements to fine tune our approach to make our media ever more...
Media: Traditional Media Advertising, Especially TV, Is STILL Smokin’ Hot!
Media: Traditional Media Advertising, Especially Television, Is STILL Smokin’ Hot! You might conclude from your own daily allocation of hours to new media (internet, email, mobile computing) that traditional media (TV, radio, print, outdoor, direct mail) are drying up and withering away. Not true!!! Radio was...
