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Five Myths About YouTube That Make Your Business Invisible
Five Myths About YouTube That Make Your Business Invisible Most people know they can find gobs of stuff to watch on it. But many people have wrong ideas about YouTube as a tool for promoting a business. Here are five myths I’ve run across that may...
Product Online Videos Nudge Apparel Shoppers Toward Register
Product Online Videos Nudge Apparel Shoppers Toward Register It makes sense, but here's the research to prove that online video sells product. Click here to read the article from Emarketer. ...
TV, Online Video Campaigns Slow To Mesh: But Do they Need To?
Good article on the balance media providers are trying to strike between online video and offline viewing. http://www.mediabuyerplanner.com/entry/110126/tv-online-video-ads-slow-to-mesh-but-do-they-need-to/...
Social Video Grows by Leaps and Bounds
Social Video Grows by Leaps and Bounds MAY 23, 2012 Click here for an interesting Emarketer article about how in Q1 2012 video views skyrocketed. ...
Online Video: Beam Looks to Digital to Extend the In-Person Experience
Beam Looks to Online Video to Extend the In-Person Experience MAY 18, 2012 Kevin George, SVP and Global CMO of Beam, spoke to eMarketer about how spirits producer Beam is moving beyond traditional channels to create digital campaigns that tap into the social behaviors of its consumers...
Online Content: The Hunger Remains Undiminished
Online Content: The Hunger Remains Undiminished MAY 14, 2012 Online video’s ever-growing popularity brings it closer to mass-market status. Click here to read the whole Emarketer article....
Marketers Leverage a Mix of Marketing Tools and Tactics
Marketers Leverage a Mix of Marketing Tools and Tactics APRIL 24, 2012 (from Emarketer) Online video and social media advertising are garnering attention US marketing professionals are leveraging more tools as they embark on each new individual campaign or program, and social media is taking a larger role in...
From Clicks to Completion: Online Video Ad Effectiveness
From Clicks to Completion: Online Video Ad Effectiveness (from Emarketer) APRIL 20, 2012 New technology and creative thinking will foster deeper ad engagement from viewers With video advertising the fastest-growing online ad format, brands need to pay close attention to their video ad campaigns. Ad management solution provider...
Research: Media Buyers See TV, Web Video As One, Want Unified Metrics
Media Buyers See TV, Web Video As One, Want Unified Metrics Published on April 19, 2012 (from MediaBuyer) Digiday has released the results of its “State of the Industry Survey,” sponsored by adap.tv, which revealed that brands and agencies are planning their online video/ TV ad buys together...
Video Boosts Brand Engagement, Site Visits
Video Boosts Brand Engagement, Site Visits From emarketer.com APRIL 6, 2012 Users not only click on more ads with video or rich media, but also tend to visit brand sites long after seeing the associated ad Many marketers have moved past a direct-response-centric model for online display advertising, recognizing...