media planning

Research: Media Buyers See TV, Web Video As One, Want Unified Metrics

by David Lamoureux
April 19, 2012May 20, 2012

Media Buyers See TV, Web Video As One, Want Unified Metrics Published on April 19, 2012 (from MediaBuyer) Digiday has released the results of its… Read More »Research: Media Buyers See TV, Web Video As One, Want Unified Metrics

Video Boosts Brand Engagement, Site Visits

by David Lamoureux
April 9, 2012May 20, 2012

Video Boosts Brand Engagement, Site Visits From emarketer.com APRIL 6, 2012 Users not only click on more ads with video or rich media, but also… Read More »Video Boosts Brand Engagement, Site Visits

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