media buying
Media Buyers: An Ad Block on the Olympics or One Unit on the Super Bowl?
Media Buyers: An Ad Block on the Olympics or One Unit on the Super Bowl? Which media buy option is the wiser choice, buying a… Read More »Media Buyers: An Ad Block on the Olympics or One Unit on the Super Bowl?
NBC Asks Nearly $1M to Advertise in Thanksgiving-Night Football
NBC TV Asks Nearly $1M to Advertise in Thanksgiving-Night Football (from Ad Age) Click here to see Brian Steinberg’s assertions that interest in football advertising… Read More »NBC Asks Nearly $1M to Advertise in Thanksgiving-Night Football
Make’em Cry: Drama Genre Overwhelming Choice Among Viewers
Make’em Cry: Drama Genre Overwhelming Choice Among Viewers Published on April 20, 2012 (from MediaBuyerPlanner.com) Suffering sells, finds the Nielsen Company, so put your ad… Read More »Make’em Cry: Drama Genre Overwhelming Choice Among Viewers
From Clicks to Completion: Online Video Ad Effectiveness
From Clicks to Completion: Online Video Ad Effectiveness (from Emarketer) APRIL 20, 2012 New technology and creative thinking will foster deeper ad engagement from viewers… Read More »From Clicks to Completion: Online Video Ad Effectiveness
Media Research: TV Was Champ in 2011 Ad Spend, Hispanic Media Skyrocketed, Online a Mixed Bag
Media Research: TV Was Champ in 2011 Ad Spend, Hispanic Media Skyrocketed, Online a Mixed Bag (from MediaBuyer) Published on April 13, 2012 Kantar Media… Read More »Media Research: TV Was Champ in 2011 Ad Spend, Hispanic Media Skyrocketed, Online a Mixed Bag
Research: Media Buyers See TV, Web Video As One, Want Unified Metrics
Media Buyers See TV, Web Video As One, Want Unified Metrics Published on April 19, 2012 (from MediaBuyer) Digiday has released the results of its… Read More »Research: Media Buyers See TV, Web Video As One, Want Unified Metrics
Citi Analyst: Online-Ad Market Reaping Benefit of TV Ad Dollars’ Shift
Citi Analyst: Online-Ad Market Reaping Benefit of TV Ad Dollars’ Shift (from Ad Age) Mark Mahaney Bullish About Google and Amazon, Mum on Facebook By:… Read More »Citi Analyst: Online-Ad Market Reaping Benefit of TV Ad Dollars’ Shift
Sony’s Rob Wiesenthal: The Future of TV Is the Tablet
Sony’s Rob Wiesenthal: The Future of TV Is the Tablet (from Ad Age) Consumers Will ‘Throw Content’ to Enabled Sets By: Jason Del Rey Published:… Read More »Sony’s Rob Wiesenthal: The Future of TV Is the Tablet
Video Boosts Brand Engagement, Site Visits
Video Boosts Brand Engagement, Site Visits From emarketer.com APRIL 6, 2012 Users not only click on more ads with video or rich media, but also… Read More »Video Boosts Brand Engagement, Site Visits