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David Lamoureux

Consumers Create Own Social TV Experiences

Consumers Create Own Social TV Experiences MAY 31, 2012 From Emarketer Click here for a great Emarketer article on how Facebook, group texts and social TV apps are popular for interactions....

David Lamoureux

Defining Earned, Owned And Paid Media

Defining Earned, Owned And Paid Media - by Sean Corcoran on December 16, 2009 The terms "earned, owned and paid (aka bought) media" have become very popular in the interactive marketing space today. In fact, taken together they can be applied as a simple way for...

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