Reprinted from Ad Age Media Works Who Should Really Be Getting the Last 10 Minutes of the Meeting? Not that long ago, media used to… Read More »Six Reasons Why Media Strategy Should Come Before Creative
This is a very in-depth article from Ad Age about the sentiment on Madison Avenue this month. “Nobody’s going to be fired for spending on… Read More »Where Have the First-Quarter Ad Dollars Gone?
I was shocked to read the other day that a survey of 243 Chief Marketing Officers revealed that 57% of them don’t set up budgets… Read More »Marketing: The Shocking Truth About Marketing ROI – Nobody Cares?