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David Lamoureux

How Can The Media Regain Consumers’ Trust?

The Key Issue Isn't Free or Paid Media, but 'How Can We Regain Consumers' Trust?' Should the media you consume be free or paid? That's the question to ask after regaining the trust the media has lost. http://adage.com/article/digitalnext/key-issue-free-paid-media-regaining-trust/236262/?utm_source=mediaworks&utm_medium=newsletter&utm_campaign=adage...

David Lamoureux

Unwanted Digital Ads Turn Off US, UK Customers

Unwanted Digital Ads Turn Off US, UK Customers (from Emarketer) APRIL 19, 2012 Two-thirds say digital advertising is excessive Digital has provided new channels for marketers to reach their audiences. But smart devices have also exposed customers to a dramatically increased number of ads and promotions. A January...

David Lamoureux

Defining Earned, Owned And Paid Media

Defining Earned, Owned And Paid Media - by Sean Corcoran on December 16, 2009 The terms "earned, owned and paid (aka bought) media" have become very popular in the interactive marketing space today. In fact, taken together they can be applied as a simple way for...