Three in 10 Display Ads Go Unseen by Internet Users APRIL 10, 2012 (From Emarketer) Where ads are purchased from and ad unit size… Read More »Three in Ten Display Ads Go Unseen by Internet Users
Should you advertise during a recessionary period? I think this came to me from News Radio 1080 (Dallas/Fort Worth) back in 2004. But it still… Read More »Does It Pay To Advertise During A Recessionary Period?
Get more customers! Four steps to more effective ads Prerequisites First I’d like to talk about what makes good ads really good – being creative.… Read More »Get more customers! Four steps to more effective ads
I was shocked to read the other day that a survey of 243 Chief Marketing Officers revealed that 57% of them don’t set up budgets… Read More »Marketing: The Shocking Truth About Marketing ROI – Nobody Cares?
Media: Sorry, the Internet Can’t Fix TV’s Reach Problem – Mark Cuban Click here to read a really strong, timely article from Mark Cuban about… Read More »Media: Sorry, the Internet Can’t Fix TV’s Reach Problem – Mark Cuban
Let’s face it. Social media is an expensive, expansive, confusing, time-sucking monster that’s mostly viewed by kids. Right? Your customers aren’t kids. How many kids… Read More »Online Marketing: Why social media WON’T work for you
How many marketing messages do we see in a day? That’s a loaded question because people who should know better have been quoting guestimates for… Read More »Advertising: How many marketing messages do we see in a day?