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David Lamoureux

Primetime TV Hours Best for Digital Video Ad Completion

Primetime TV Hours Best for Digital Video Ad Completion Read more at http://www.emarketer.com/Article.aspx?R=1009317&ecid=a6506033675d47f881651943c21c5ed4 Compared to TV advertisers, digital video advertisers have a much smaller window of opportunity for captivating viewers. For one, consumers still average a far greater number of minutes watching TV than digital video....

David Lamoureux

Social TV Is All About the Big Game

Social TV Is All About the Big Game   People can't just watch TV or surf the net anymore. They have to do both alone with eating, drinking and using the phone. http://www.emarketer.com/Article.aspx?R=1009217&ecid=a6506033675d47f881651943c21c5ed4...

David Lamoureux

Life After the Super Bowl: How Spots From H&M and Audi Did POST-Game

Life After the Super Bowl: How Spots From H&M and Audi Did POST-Game Bluefin Labs Tracks Ad Airings and the Social Chatter They Generated By: Simon Dumenco Published: April 26, 2012 Remember the Super Bowl? Or more to the point for this particular publication, remember any of the...

David Lamoureux

NBC Asks Nearly $1M to Advertise in Thanksgiving-Night Football

NBC TV Asks Nearly $1M to Advertise in Thanksgiving-Night Football (from Ad Age) Click here to see Brian Steinberg's assertions that interest in football advertising percolates as upfronts loom By: Brian Steinberg Published: April 24, 2012 ...

David Lamoureux

Unwanted Digital Ads Turn Off US, UK Customers

Unwanted Digital Ads Turn Off US, UK Customers (from Emarketer) APRIL 19, 2012 Two-thirds say digital advertising is excessive Digital has provided new channels for marketers to reach their audiences. But smart devices have also exposed customers to a dramatically increased number of ads and promotions. A January...