Online Video: Beam Looks to Digital to Extend the In-Person Experience
Beam Looks to Online Video to Extend the In-Person Experience
MAY 18, 2012
Kevin George, SVP and Global CMO of Beam, spoke to eMarketer about how spirits producer Beam is moving beyond traditional channels to create digital campaigns that tap into the social behaviors of its consumers and leveraging online video to maximize campaigns’ viral spread. Click here for the full article.