Online Video: Beam Looks to Digital to Extend the In-Person Experience


Beam Looks to Online Video to Extend the In-Person Experience

MAY 18, 2012

Kevin George, SVP and Global CMO of Beam, spoke to eMarketer about how spirits producer Beam is moving beyond traditional channels to create digital campaigns that tap into the social behaviors of its consumers and leveraging online video to maximize campaigns’ viral spread. Click here for the full article.

David Lamoureux

David is an award-winning creative, media, and brand strategist. He founded Fluid Drive Media to provide the best online, offline, and bottom line creative and media solutions to his clients. Drawing on over 25 years of regional, national and international communications and marketing experience, David leads the firm's client engagement team, providing senior-level strategic counsel and branding expertise. His broad background gives him a one of a kind strategic understanding of the dynamics of business marketing. David has designed and delivered successful campaigns for clients including Sears Home Improvement, CSX, Sony, Six Flags, Career Builder, A#1 AC, and more.

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