Media Buyers: An Ad Block on the Olympics or One Unit on the Super Bowl?

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Media Buyers: An Ad Block on the Olympics or One Unit on the Super Bowl?

Which media buy option is the wiser choice, buying a block of ads on the Olympics, spread, let’s say, over two weeks, or one unit on the Super Bowl?

http://adage.com/article/guest-columnists/a-ad-block-olympics-ad-super-bowl/236141/?utm_source=mediaworks&utm_medium=newsletter&utm_campaign=adage

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