Lana Del Rey TV Commercials Create Social Buzz
How H&M, Starbucks and Google Became Centers of Attention on Twitter
Lana Del Rey Commercials Did the Trick for H&M
Last week Ad Age and our editorial partner Bluefin Labs started ranking the brands generating the biggest lifts in buzz on Twitter — but with added insight into the role played by national TV advertising and integrations. This week’s ranking shows why that’s important for brands to understand.