I have a question for you. What do you really want to change about your marketing? The top answers to that question are, “get more traffic on my website” and “connect with more prospects.” Let me tell you right now that you can increase both traffic and connections with great digital content.
Digital content is any text, graphic, photo, gif, video, audio or animation, available to the public on your website, in social media, and anywhere else, that helps turn strangers into prospects and prospects into clients.
Great digital content tells a story your potential clients can connect with emotionally and will want to share with everyone they know. Watch this.
Passionate Perspective Spot
That’s a great example of really strong content because the demo we’re going after really reacts well to kids. Here’s another spot using emotion to drive home a point.
Betty and Henry Spot
The most important thing to remember when creating digital content is that it’s not about you. It’s not about products, your credentials, or even your golf game. It’s about what you give, in the form of important engaging information, that moves people emotionally.
So, whatever you want to change about your marketing plan, start that change with great digital content.
If you ever want to bounce one or two content ideas off me, I’d be glad to talk to you. Just email me and we’ll set something up. No charge. I want you to get as excited about truly great content as I am. Thanks for watching. I hope to hear from you soon.