Connected TV Ads Most Common Before and During Programs

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Connected TV Ads Most Common Before and During Programs

Connected TV, also known as over-the-top TV, smart TV and IPTV, has been gaining advertiser attention as it makes its way into more homes. By year’s end, Leichtman Research Group estimates, 38% of US households will have at least one TV set connected to the internet, up from 30% in 2011.
Read more athttp://www.emarketer.com/Article.aspx?R=1009302&ecid=a6506033675d47f881651943c21c5ed4

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