Google is downgrading HTTP sites in Chrome
Google’s downgrading of HTTP sites in Chrome As of July 1st 2018, Google’s Chrome browser will see sites without TLS security built in as ‘not secure’ and rank them below sites that do have security. Those sites’ URl’s start with HTTPS vs HTTP. Data sent using...
Snapchat, Facebook Fuel AR Growth
Snapchat, Facebook Fuel AR Growth VR has been slower to catch on in the US From eMarketer May 22, 2017 | Advertising & Marketing | Media & Entertainment In 2017, 40.0 million people in the US will engage with some form of augmented reality (AR) at least monthly, up...
The 4 Best Ways To Increase Traffic To Your Website
The 4 Best Ways To Increase Traffic To Your Website For most small to medium sized businesses, the FOUNDATION of their marketing strategy is their website. Not a bad idea. But for a lot of those businesses, their website – that electronic brochure floating in the...
Five Myths About YouTube That Make Your Business Invisible
Five Myths About YouTube That Make Your Business Invisible Most people know they can find gobs of stuff to watch on it. But many people have wrong ideas about YouTube as a tool for promoting a business. Here are five myths I’ve run across that may...
Great digital content is great marketing
I have a question for you. What do you really want to change about your marketing? The top answers to that question are, “get more traffic on my website” and “connect with more prospects.” Let me tell you right now that you can increase both...
Creative Testing
Creative Testing http://www.youtube.com/watch?v=VaQmlWYjY1w Today we’re talking about creative testing. What is creative? It's the look of your website, an ad, a slogan, a tagline, a TV commercial or even that logo your favorite 6th grader just cranked out for you. It's anything that represents your brand out...
Mobile Drives Direct Response for Other Ad Channels
Mobile Drives Direct Response for Other Ad Channels MAY 30, 2012 Click here for a great Emarketer article on how In-store ads drive more mobile response than print. ...
Online Content: The Hunger Remains Undiminished
Online Content: The Hunger Remains Undiminished MAY 14, 2012 Online video’s ever-growing popularity brings it closer to mass-market status. Click here to read the whole Emarketer article....
Marketers Leverage a Mix of Marketing Tools and Tactics
Marketers Leverage a Mix of Marketing Tools and Tactics APRIL 24, 2012 (from Emarketer) Online video and social media advertising are garnering attention US marketing professionals are leveraging more tools as they embark on each new individual campaign or program, and social media is taking a larger role in...
Video Is a Rising Star Among Content Marketers
Video Is a Rising Star Among Content Marketers APRIL 23, 2012 (from Emarketer) Print, websites and email remain top content marketing formats Companies have long emphasized the role of content for providing customers and prospects with useful information and meaningful insight, and the rise of digital distribution and production...
