David Lamoureux

Google is downgrading HTTP sites in Chrome

Google’s downgrading of HTTP sites in Chrome As of July 1st 2018, Google’s Chrome browser will see sites without TLS security built in as ‘not secure’ and rank them below sites that do have security. Those sites’ URl’s start with HTTPS vs HTTP. Data sent using...

David Lamoureux

Creative Testing

Creative Testing http://www.youtube.com/watch?v=VaQmlWYjY1w Today we’re talking about creative testing. What is creative? It's the look of your website, an ad, a slogan, a tagline, a TV commercial or even that logo your favorite 6th grader just cranked out for you. It's anything that represents your brand out...

David Lamoureux

Marketers Leverage a Mix of Marketing Tools and Tactics

Marketers Leverage a Mix of Marketing Tools and Tactics APRIL 24, 2012 (from Emarketer) Online video and social media advertising are garnering attention US marketing professionals are leveraging more tools as they embark on each new individual campaign or program, and social media is taking a larger role in...

David Lamoureux

Video Is a Rising Star Among Content Marketers

Video Is a Rising Star Among Content Marketers APRIL 23, 2012 (from Emarketer) Print, websites and email remain top content marketing formats Companies have long emphasized the role of content for providing customers and prospects with useful information and meaningful insight, and the rise of digital distribution and production...

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