Beam Looks to Online Video to Extend the In-Person Experience MAY 18, 2012 Kevin George, SVP and Global CMO of Beam, spoke to eMarketer about… Read More »Online Video: Beam Looks to Digital to Extend the In-Person Experience
Advertising in traditional media – television, radio, outdoor, direct mail – and “new” or online media. But we’re more than media. Fluid Drive Media delivers creative strategies and executions that make your advertising campaigns really work a lot harder for you.
Life After the Super Bowl: How Spots From H&M and Audi Did POST-Game Bluefin Labs Tracks Ad Airings and the Social Chatter They Generated By:… Read More »Life After the Super Bowl: How Spots From H&M and Audi Did POST-Game
Digital Content NewFront Players: ‘TV’ Is Just a State of Mind Can They Get Advertisers to Think About Digital as They do TV? (From Ad… Read More »Digital Content NewFront Players: ‘TV’ Is Just a State of Mind
Three in 10 Display Ads Go Unseen by Internet Users APRIL 10, 2012 (From Emarketer) Where ads are purchased from and ad unit size… Read More »Three in Ten Display Ads Go Unseen by Internet Users
Should you advertise during a recessionary period? I think this came to me from News Radio 1080 (Dallas/Fort Worth) back in 2004. But it still… Read More »Does It Pay To Advertise During A Recessionary Period?
Get more customers! Four steps to more effective ads Prerequisites First I’d like to talk about what makes good ads really good – being creative.… Read More »Get more customers! Four steps to more effective ads
This is a very in-depth article from Ad Age about the sentiment on Madison Avenue this month. “Nobody’s going to be fired for spending on… Read More »Where Have the First-Quarter Ad Dollars Gone?
How many marketing messages do we see in a day? That’s a loaded question because people who should know better have been quoting guestimates for… Read More »Advertising: How many marketing messages do we see in a day?
Advertising: Who Really Is Your Customer? Who is really buying your product or service? What do you really know about your most loyal, most frequent… Read More »Advertising: Who Really Is Your Customer?