Media: Traditional Media Advertising, Especially TV, Is STILL Smokin’ Hot!
Media: Traditional Media Advertising, Especially Television, Is STILL Smokin’ Hot! You might conclude from your own daily allocation of hours to new media (internet, email, mobile computing) that traditional media (TV, radio, print, outdoor, direct mail) are drying up and withering away. Not true!!! Radio was...
Advertising: Is the internet solely responsible for the demise of print media? Don’t think so.
Advertising: Is the internet solely responsible for the demise of print media? Don’t think so. It’s no big news flash that newspapers and other print media are in a heap of trouble. As part of a last ditch “creative” distribution strategy my local publishers are literally...
Marketing: A Simple Definition Of Brand
Marketing: A Simple Definition Of Brand There’s been a lot of talk about what a brand is lately. We’ve had a description at Ad Cetera, Inc. since this business started. Your brand is the experience you deliver to your customers. A logo and design style may...
Content Marketing: Don’t Be Content With Too Little Content On Your Website.
Content Marketing: Don’t Be Content With Too Little Content On Your Website. In case you were wondering, if you have a website, you’re already doing content marketing… Anytime you place information about your business, self, industry, or profession on the web, you’re doing content marketing. That even...
