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The face and personality of marketing changes at lightning speed which is why we all need to be fluid and driven. Stay on top of the latest trends in customer acquisition while getting entertained every once in a while.

How Can The Media Regain Consumers’ Trust?

The Key Issue Isn't Free or Paid Media, but 'How Can We Regain Consumers' Trust?' Should the media you consume be free or paid? That's the question to ask after regaining the trust the media has lost. http://adage.com/article/digitalnext/key-issue-free-paid-media-regaining-trust/236262/?utm_source=mediaworks&utm_medium=newsletter&utm_campaign=adage...

Media Buyers: An Ad Block on the Olympics or One Unit on the Super Bowl?

Media Buyers: An Ad Block on the Olympics or One Unit on the Super Bowl? Which media buy option is the wiser choice, buying a block of ads on the Olympics, spread, let's say, over two weeks, or one unit on the Super Bowl? http://adage.com/article/guest-columnists/a-ad-block-olympics-ad-super-bowl/236141/?utm_source=mediaworks&utm_medium=newsletter&utm_campaign=adage...

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