How much of your banner ad budget are you wasting?
How much of your banner ad budget are you wasting? The old adage is that half of any business’ advertising budget is wasted, but who knows which half? In today’s digital ad world you’d think everything is trackable - that you could know exactly when each...
Lana Del Rey TV Commercials Create Social Buzz
How H&M, Starbucks and Google Became Centers of Attention on Twitter Lana Del Rey Commercials Did the Trick for H&M Last week Ad Age and our editorial partner Bluefin Labs started ranking the brands generating the biggest lifts in buzz on Twitter -- but with added insight...
Epublishing Offers Brighter Future for Magazines and Newspapers
Epublishing Offers Brighter Future for Magazines and Newspapers Slight net ad revenue gains predicted for magazines through 2016 Read more at http://www.emarketer.com/Article.aspx?R=1009372&ecid=a6506033675d47f881651943c21c5ed4#Xh8lbXS1FC5p34Sf.99 ...
SEO, Social and Content Marketing in Top Demand
SEO, Social and Content Marketing in Top Demand Use of short-form, written content still outweighs visual assets such as video and photos Read more at http://www.emarketer.com/Article.aspx?R=1009368&ecid=a6506033675d47f881651943c21c5ed4#Ubi1i2dlL5lhgjWV.99 ...
