The Endangered DVR: VOD Could Make It Obsolete
The Endangered DVR: VOD Could Make It Obsolete Networks Hope Increased Content Choices Make Video on Demand an Attractive, Ad-friendly Substitute Read the Ad Age Media Buzz article here...
Media Buyers’ Display Ads’ Dubious In-View Performance
Display Ads' Dubious In-View Performance Read the article here Inventory bought via networks, exchanges most at risk Are media buyers really spending half of their display ad budgets on wasted impressions?...
Primetime TV Hours Best for Digital Video Ad Completion
Primetime TV Hours Best for Digital Video Ad Completion Read more at http://www.emarketer.com/Article.aspx?R=1009317&ecid=a6506033675d47f881651943c21c5ed4 Compared to TV advertisers, digital video advertisers have a much smaller window of opportunity for captivating viewers. For one, consumers still average a far greater number of minutes watching TV than digital video....
Connected TV Ads Most Common Before and During Programs
Connected TV Ads Most Common Before and During Programs Connected TV, also known as over-the-top TV, smart TV and IPTV, has been gaining advertiser attention as it makes its way into more homes. By year’s end, Leichtman Research Group estimates, 38% of US households will have...
