The 4 Best Ways To Increase Traffic To Your Website
For most small to medium sized businesses, the FOUNDATION of their marketing strategy is their website. Not a bad idea. But for a lot of those businesses, their website – that electronic brochure floating in the cyber abyss – IS their marketing strategy. That is a bad idea.
“Build it and they will come” does not apply to websites. Having a website that isn’t being deliberately promoted is like throwing a party without inviting anyone to it. That’s just sad. If you want your website to become the money machine you always hoped it would, assuming it isn’t chasing people away with its confused 1990’s aesthetic, you need to invite people to the party. Here are the top 5 ways do just that.
- Search engine optimization – SEO is the discipline of making sure your website is packed with laser-focused content – blogs, videos, backlinks, pictures, and pages – so the search engines (Google, Bing, Yahoo, etc.) know what search terms to match your site with
- Social media – Over the last 3 years, social media (List SM platforms) has become a powerful online business promoter. It starts out “free” and, once you start building an audience, graduates to a full-blown advertising platform that lets you test, target and time the delivery of your messages.
- Email – Whether you have a list of customers or you’re building your list, email can be extremely effective to get people to give you a try. It’s low cost, cheap to experiment with, and a great way to build customer relationships.
- Pay per click – PPC ads, the ones you see at the top and bottom of your regular search results, allow you to target messages to people searching the web based on the key words or phrases they type in. Talk about the right message to the right people at the right time.
These aren’t the only ways to invite people to see and enjoy your website, but they’ve proven a billion times over to be the most effective. Some cost only time and effort. Other’s cost money, but usually the cost to try it out is pretty low.
If you want to talk about how to get some high-quality traffic to your website, comment below or send me an email and we will get back to you.