Epublishing Offers Brighter Future for Magazines and Newspapers Slight net ad revenue gains predicted for magazines through 2016 Read more at http://www.emarketer.com/Article.aspx?R=1009372&ecid=a6506033675d47f881651943c21c5ed4#Xh8lbXS1FC5p34Sf.99
SEO, Social and Content Marketing in Top Demand Use of short-form, written content still outweighs visual assets such as video and photos Read more at… Read More »SEO, Social and Content Marketing in Top Demand
The Endangered DVR: VOD Could Make It Obsolete Networks Hope Increased Content Choices Make Video on Demand an Attractive, Ad-friendly Substitute Read the Ad Age… Read More »The Endangered DVR: VOD Could Make It Obsolete
Display Ads’ Dubious In-View Performance Read the article here Inventory bought via networks, exchanges most at risk Are media buyers really spending half of their… Read More »Media Buyers’ Display Ads’ Dubious In-View Performance
Primetime TV Hours Best for Digital Video Ad Completion Read more at http://www.emarketer.com/Article.aspx?R=1009317&ecid=a6506033675d47f881651943c21c5ed4 Compared to TV advertisers, digital video advertisers have a much smaller window… Read More »Primetime TV Hours Best for Digital Video Ad Completion
Connected TV Ads Most Common Before and During Programs Connected TV, also known as over-the-top TV, smart TV and IPTV, has been gaining advertiser attention… Read More »Connected TV Ads Most Common Before and During Programs
YouTube Rolls Out Mobile-Video Ads You Can Skip Every marketer’s nightmare and every viewer’s dream. Click here to read more.
Product Online Videos Nudge Apparel Shoppers Toward Register It makes sense, but here’s the research to prove that online video sells product. Click here to… Read More »Product Online Videos Nudge Apparel Shoppers Toward Register
Men Favor Computers Over Television for Entertainment Guys and computers, a marriage made in heaven. Read more…
USA Network Brings Advertisers into Its Social TV Journey Social and TV/video were made for each other. USA is milking that fact and very effectively… Read More »USA Network Brings Advertisers into Its Social TV Journey