Digital Content NewFront Players: ‘TV’ Is Just a State of Mind Can They Get Advertisers to Think About Digital as They do TV? (From Ad… Read More »Digital Content NewFront Players: ‘TV’ Is Just a State of Mind
Why ‘Advanced’ TV Ads Haven’t Spawned a Marketing Utopia Despite Technological Innovation, Not A Lot of Progress Has Been Made — and the Advertising World… Read More »Why ‘Advanced’ TV Ads Haven’t Spawned a Marketing Utopia
B2B Marketers Report Greater Marketing, Media Integration APRIL 17, 2012 B2Cs more comfortable with mobile and social (From Emarketer) “Integration” is a marketing buzzword of… Read More »B2B Marketers Report Greater Marketing, Media Integration
Google Plus Holds Promise but Remains Weak on Usage APRIL 16, 2012 Despite unique features for users and marketers, and built-in name recognition, Google’s social… Read More »Google Plus Holds Promise But Remains Weak on Usage
5 Socially Conscious Startups Innovating for Good Lauren Hockenson In our new series, The World at Work, Mashable interviews the people behind the startups and… Read More »5 Socially Conscious Startups Innovating for Good – From Mashable
Three in 10 Display Ads Go Unseen by Internet Users APRIL 10, 2012 (From Emarketer) Where ads are purchased from and ad unit size… Read More »Three in Ten Display Ads Go Unseen by Internet Users
Quit Wasting Your Time and Money Trying to Produce Viral Videos There Are Much Better Branded-Video Investments You Can Make Online By: Bob Garfield Published:… Read More »Viral Videos? Quit Wasting Your Time and Money.
Video Boosts Brand Engagement, Site Visits From emarketer.com APRIL 6, 2012 Users not only click on more ads with video or rich media, but also… Read More »Video Boosts Brand Engagement, Site Visits
Should you advertise during a recessionary period? I think this came to me from News Radio 1080 (Dallas/Fort Worth) back in 2004. But it still… Read More »Does It Pay To Advertise During A Recessionary Period?
This is a fantastic viral video you have to see. Online video is powerful, but this one is amazing because it so vividly captures the… Read More »Viral Video – Elephant plays with Samsung Galaxy Note