President – Director of Markets and Media
Whatever the client needs, David thoroughly understands the new media models and how to maximize them to achieve results. And frankly, that’s what it’s all about. An honors graduate from the University of Wisconsin, he began his advertising career in radio creative and production, then moved quickly to client services exercising his considerable marketing talents on a variety of regional accounts at local and regional agencies. He co-founded Ad Cetera in 1985 and has created numerous successful and original marketing campaigns generating increased awareness, consumer engagement, and sales for Sears, Sony, Optical Switch, CSX Logistics, Altus Athletic, OK-1 Manufacturing, Fiber Systems International, Smith Alarm Systems and many others. He has a proven track record in content marketing, digital, social and search engine marketing, television, radio, trade and consumer periodicals, newspaper, email, direct response, out-of-home, and other forms of business and marketing communications. David is also an accomplished speaker and keynoter, on-camera talent and director. For even more fun David plays piano and sings for any audience that will listen.