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David Lamoureux

Lana Del Rey TV Commercials Create Social Buzz

How H&M, Starbucks and Google Became Centers of Attention on Twitter Lana Del Rey Commercials Did the Trick for H&M Last week Ad Age and our editorial partner Bluefin Labs started ranking the brands generating the biggest lifts in buzz on Twitter -- but with added insight...

David Lamoureux

Defining Earned, Owned And Paid Media

Defining Earned, Owned And Paid Media - by Sean Corcoran on December 16, 2009The terms "earned, owned and paid (aka bought) media" have become very popular in the interactive marketing space today. In fact, taken together they can be applied as a simple way for...

David Lamoureux

Online Marketing: Why social media WON’T work for you

Let’s face it. Social media is an expensive, expansive, confusing, time-sucking monster that’s mostly viewed by kids. Right? Your customers aren’t kids. How many kids own businesses? You work with businesses – with business people. Why would you want to invest precious time and resources...