Tag Archives: Twitter

Lana Del Rey TV Commercials Create Social Buzz

How H&M, Starbucks and Google Became Centers of Attention on Twitter Lana Del Rey Commercials Did the Trick for H&M Last week Ad Age and our editorial partner Bluefin Labs started ranking the brands generating the biggest lifts in buzz on Twitter — but with added insight into the role...

Defining Earned, Owned And Paid Media

Defining Earned, Owned And Paid Media – by Sean Corcoran on December 16, 2009 The terms “earned, owned and paid (aka bought) media” have become very popular in the interactive marketing space today. In fact, taken together they can be applied as a simple way for interactive marketers to categorize...