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David Lamoureux

What’s Happening To Thursday Prime Time TV?

What's Happening To Thursday Prime Time TV? Are TV networks getting a case of the Mondays when it comes to Thursdays?  Media buyers are losing respect for one of TV's best nights.http://adage.com/article/media/happening-tv-s-thursday-night/236245/?utm_source=mediaworks&utm_medium=newsletter&utm_campaign=adage...

David Lamoureux

Make’em Cry: Drama Genre Overwhelming Choice Among Viewers

Make’em Cry: Drama Genre Overwhelming Choice Among ViewersPublished on April 20, 2012 (from MediaBuyerPlanner.com)Suffering sells, finds the Nielsen Company, so put your ad bucks into the “CSI” and “Law And Order” franchises—maybe “Smash,” “Mad Men” and “Revenge.”Nielsen reports that drama accounted for the most viewing time...

David Lamoureux

Sony’s Rob Wiesenthal: The Future of TV Is the Tablet

Sony's Rob Wiesenthal: The Future of TV Is the Tablet (from Ad Age) Consumers Will 'Throw Content' to Enabled SetsBy: Jason Del Rey Published: April 17, 2012Waiting for the day that a majority of consumers download content from the internet directly to their TVs? You may...

David Lamoureux

Digital Content NewFront Players: ‘TV’ Is Just a State of Mind

Digital Content NewFront Players: 'TV' Is Just a State of Mind Can They Get Advertisers to Think About Digital as They do TV? (From Ad Age Digital)By: Michael Learmonth Published: April 16, 2012Web-video producers have been waiting years for TV dollars to move where the eyeballs increasingly...

David Lamoureux

Six Reasons Why Media Strategy Should Come Before Creative

Reprinted from Ad Age Media Works Who Should Really Be Getting the Last 10 Minutes of the Meeting? Not that long ago, media used to get the last 10 minutes of the meeting. The big TV idea, the provocative headline or the right choice of talent was...

David Lamoureux

Get more customers! Four steps to more effective ads

Get more customers! Four steps to more effective ads PrerequisitesFirst I’d like to talk about what makes good ads really good - being creative. Videos, ads, and copy are all referred to by advertising professionals as “the creative.” The people who generate “the creative” are called...

David Lamoureux

An introduction to integrated media

An introduction to integrated media Why is integrated media smarter? Before I answer that question let me give you a little background. First, this isn’t the first time the mixed media or integrated media parade has passed through town.In the 1960’s each advertising medium was selected,...