Fluid Drive MediaPosts tagged "TV"

What’s Happening To Thursday Prime Time TV?

What's Happening To Thursday Prime Time TV? Are TV networks getting a case of the Mondays when it comes to Thursdays?  Media buyers are losing respect for one of TV's best nights. http://adage.com/article/media/happening-tv-s-thursday-night/236245/?utm_source=mediaworks&utm_medium=newsletter&utm_campaign=adage...

An introduction to integrated media

An introduction to integrated media Why is integrated media smarter? Before I answer that question let me give you a little background. First, this isn’t the first time the mixed media or integrated media parade has passed through town. In the 1960’s each advertising medium was selected,...