Tag Archives: TV

What’s Happening To Thursday Prime Time TV?

What’s Happening To Thursday Prime Time TV? Are TV networks getting a case of the Mondays when it comes to Thursdays?  Media buyers are losing respect for one of TV’s best nights. http://adage.com/article/media/happening-tv-s-thursday-night/236245/?utm_source=mediaworks&utm_medium=newsletter&utm_campaign=adage...
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Make’em Cry: Drama Genre Overwhelming Choice Among Viewers

Make’em Cry: Drama Genre Overwhelming Choice Among Viewers Published on April 20, 2012 (from MediaBuyerPlanner.com) Suffering sells, finds the Nielsen Company, so put your ad bucks into the “CSI” and “Law And Order” franchises—maybe “Smash,” “Mad Men” and “Revenge.” Nielsen reports that drama accounted for the most viewing time and...
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Get more customers! Four steps to more effective ads

Get more customers! Four steps to more effective ads Prerequisites First I’d like to talk about what makes good ads really good – being creative. Videos, ads, and copy are all referred to by advertising professionals as “the creative.” The people who generate “the creative” are called “creatives.” Yes. They...
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An introduction to integrated media

An introduction to integrated media Why is integrated media smarter? Before I answer that question let me give you a little background. First, this isn’t the first time the mixed media or integrated media parade has passed through town. In the 1960’s each advertising medium was selected, used, and evaluated...
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