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Primetime TV Hours Best for Digital Video Ad Completion Read more at http://www.emarketer.com/Article.aspx?R=1009317&ecid=a6506033675d47f881651943c21c5ed4Compared to TV advertisers, digital video advertisers have a much smaller window of opportunity for captivating viewers. For one, consumers still average a far greater number of minutes watching TV than digital video....
Connected TV Ads Most Common Before and During Programs Connected TV, also known as over-the-top TV, smart TV and IPTV, has been gaining advertiser attention as it makes its way into more homes. By year’s end, Leichtman Research Group estimates, 38% of US households will have...
Why 'Advanced' TV Ads Haven't Spawned a Marketing Utopia Despite Technological Innovation, Not A Lot of Progress Has Been Made -- and the Advertising World May Not Be Ready for It, Anyway (From Ad Age)By: Matt Creamer Published: April 16, 2012That I live in a city (New...