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David Lamoureux

Primetime TV Hours Best for Digital Video Ad Completion

Primetime TV Hours Best for Digital Video Ad Completion Read more at http://www.emarketer.com/Article.aspx?R=1009317&ecid=a6506033675d47f881651943c21c5ed4Compared to TV advertisers, digital video advertisers have a much smaller window of opportunity for captivating viewers. For one, consumers still average a far greater number of minutes watching TV than digital video....

David Lamoureux

Connected TV Ads Most Common Before and During Programs

Connected TV Ads Most Common Before and During Programs Connected TV, also known as over-the-top TV, smart TV and IPTV, has been gaining advertiser attention as it makes its way into more homes. By year’s end, Leichtman Research Group estimates, 38% of US households will have...

David Lamoureux

Why ‘Advanced’ TV Ads Haven’t Spawned a Marketing Utopia

Why 'Advanced' TV Ads Haven't Spawned a Marketing Utopia Despite Technological Innovation, Not A Lot of Progress Has Been Made -- and the Advertising World May Not Be Ready for It, Anyway (From Ad Age)By: Matt Creamer Published: April 16, 2012That I live in a city (New...