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David Lamoureux

Connected TV Ads Most Common Before and During Programs

Connected TV Ads Most Common Before and During Programs Connected TV, also known as over-the-top TV, smart TV and IPTV, has been gaining advertiser attention as it makes its way into more homes. By year’s end, Leichtman Research Group estimates, 38% of US households will have...

David Lamoureux

USA Network Brings Advertisers into Its Social TV Journey

USA Network Brings Advertisers into Its Social TV JourneySocial and TV/video were made for each other. USA is milking that fact and very effectively engaging with their audience. http://www.emarketer.com/Article.aspx?R=1009272&ecid=a6506033675d47f881651943c21c5ed4...

David Lamoureux

Social TV Is All About the Big Game

Social TV Is All About the Big Game  People can't just watch TV or surf the net anymore. They have to do both alone with eating, drinking and using the phone.http://www.emarketer.com/Article.aspx?R=1009217&ecid=a6506033675d47f881651943c21c5ed4...

David Lamoureux

Consumers Create Own Social TV Experiences

Consumers Create Own Social TV Experiences MAY 31, 2012 From Emarketer Click here for a great Emarketer article on how Facebook, group texts and social TV apps are popular for interactions....

David Lamoureux

NBC Asks Nearly $1M to Advertise in Thanksgiving-Night Football

NBC TV Asks Nearly $1M to Advertise in Thanksgiving-Night Football (from Ad Age) Click here to see Brian Steinberg's assertions that interest in football advertising percolates as upfronts loomBy: Brian Steinberg Published: April 24, 2012 ...

David Lamoureux

Digital Content NewFront Players: ‘TV’ Is Just a State of Mind

Digital Content NewFront Players: 'TV' Is Just a State of Mind Can They Get Advertisers to Think About Digital as They do TV? (From Ad Age Digital)By: Michael Learmonth Published: April 16, 2012Web-video producers have been waiting years for TV dollars to move where the eyeballs increasingly...

David Lamoureux

Why ‘Advanced’ TV Ads Haven’t Spawned a Marketing Utopia

Why 'Advanced' TV Ads Haven't Spawned a Marketing Utopia Despite Technological Innovation, Not A Lot of Progress Has Been Made -- and the Advertising World May Not Be Ready for It, Anyway (From Ad Age)By: Matt Creamer Published: April 16, 2012That I live in a city (New...