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David Lamoureux

Advertising: How many marketing messages do we see in a day?

How many marketing messages do we see in a day? That’s a loaded question because people who should know better have been quoting guestimates for the last 15 years, including the one from Yankelvich Research (later quoted by the NY Times), that range from 3,000...

David Lamoureux

Media: The TV Business Keeps Getting Stronger

Media: The TV Business Keeps Getting StrongerClick here to see a post by Mark Cuban (Broadcast.com, Dallas Mavericks owner, etc. ) that is too good not to share. ...

David Lamoureux

Advertising: Who Really Is Your Customer?

Advertising: Who Really Is Your Customer?Who is really buying your product or service? What do you really know about your most loyal, most frequent customers? I’m not trying to insult anyone, but all too often business owners and marketing directors think their target is everyone...