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David Lamoureux

An introduction to integrated media

An introduction to integrated media Why is integrated media smarter? Before I answer that question let me give you a little background. First, this isn’t the first time the mixed media or integrated media parade has passed through town.In the 1960’s each advertising medium was selected,...

David Lamoureux

Media: Six reasons to love your media

Six Reasons To Love Your Media. It’s time you loved your media. Seriously. Right now we have the ability to not only measure most media very closely and accurately, but we can use those measurements to fine tune our approach to make our media ever more...

David Lamoureux

Media: Traditional Media Advertising, Especially TV, Is STILL Smokin’ Hot!

Media: Traditional Media Advertising, Especially Television, Is STILL Smokin’ Hot!You might conclude from your own daily allocation of hours to new media (internet, email, mobile computing) that traditional media (TV, radio, print, outdoor, direct mail) are drying up and withering away. Not true!!! Radio was...