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David Lamoureux

Online Marketing: Why social media WON’T work for you

Let’s face it. Social media is an expensive, expansive, confusing, time-sucking monster that’s mostly viewed by kids. Right? Your customers aren’t kids. How many kids own businesses? You work with businesses – with business people. Why would you want to invest precious time and resources...

David Lamoureux

Advertising: Who Really Is Your Customer?

Advertising: Who Really Is Your Customer?Who is really buying your product or service? What do you really know about your most loyal, most frequent customers? I’m not trying to insult anyone, but all too often business owners and marketing directors think their target is everyone...