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David Lamoureux

An introduction to integrated media

An introduction to integrated media Why is integrated media smarter? Before I answer that question let me give you a little background. First, this isn’t the first time the mixed media or integrated media parade has passed through town.In the 1960’s each advertising medium was selected,...

David Lamoureux

Advertising: How many marketing messages do we see in a day?

How many marketing messages do we see in a day? That’s a loaded question because people who should know better have been quoting guestimates for the last 15 years, including the one from Yankelvich Research (later quoted by the NY Times), that range from 3,000...

David Lamoureux

Media: The TV Business Keeps Getting Stronger

Media: The TV Business Keeps Getting StrongerClick here to see a post by Mark Cuban (Broadcast.com, Dallas Mavericks owner, etc. ) that is too good not to share. ...