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David Lamoureux

Marketers Leverage a Mix of Marketing Tools and Tactics

Marketers Leverage a Mix of Marketing Tools and Tactics APRIL 24, 2012 (from Emarketer) Online video and social media advertising are garnering attentionUS marketing professionals are leveraging more tools as they embark on each new individual campaign or program, and social media is taking a larger role in...

David Lamoureux

From Clicks to Completion: Online Video Ad Effectiveness

From Clicks to Completion: Online Video Ad Effectiveness (from Emarketer) APRIL 20, 2012 New technology and creative thinking will foster deeper ad engagement from viewersWith video advertising the fastest-growing online ad format, brands need to pay close attention to their video ad campaigns. Ad management solution provider...

David Lamoureux

Research: Media Buyers See TV, Web Video As One, Want Unified Metrics

Media Buyers See TV, Web Video As One, Want Unified MetricsPublished on April 19, 2012 (from MediaBuyer)Digiday has released the results of its “State of the Industry Survey,” sponsored by adap.tv, which revealed that brands and agencies are planning their online video/ TV ad buys together...

David Lamoureux

Video Boosts Brand Engagement, Site Visits

Video Boosts Brand Engagement, Site Visits From emarketer.comAPRIL 6, 2012 Users not only click on more ads with video or rich media, but also tend to visit brand sites long after seeing the associated ad Many marketers have moved past a direct-response-centric model for online display advertising, recognizing...