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David Lamoureux

Their Inspiration

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David Lamoureux

Graffiti Artwork

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David Lamoureux

Smart Friendships

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David Lamoureux

How much of your banner ad budget are you wasting?

How much of your banner ad budget are you wasting? The old adage is that half of any business’ advertising budget is wasted, but who knows which half? In today’s digital ad world you’d think everything is trackable - that you could know exactly when each...

David Lamoureux

Epublishing Offers Brighter Future for Magazines and Newspapers

Epublishing Offers Brighter Future for Magazines and Newspapers Slight net ad revenue gains predicted for magazines through 2016 Read more at http://www.emarketer.com/Article.aspx?R=1009372&ecid=a6506033675d47f881651943c21c5ed4#Xh8lbXS1FC5p34Sf.99 ...

David Lamoureux

Connected TV Ads Most Common Before and During Programs

Connected TV Ads Most Common Before and During Programs Connected TV, also known as over-the-top TV, smart TV and IPTV, has been gaining advertiser attention as it makes its way into more homes. By year’s end, Leichtman Research Group estimates, 38% of US households will have...

David Lamoureux

What’s Happening To Thursday Prime Time TV?

What's Happening To Thursday Prime Time TV? Are TV networks getting a case of the Mondays when it comes to Thursdays?  Media buyers are losing respect for one of TV's best nights.http://adage.com/article/media/happening-tv-s-thursday-night/236245/?utm_source=mediaworks&utm_medium=newsletter&utm_campaign=adage...