Tag Archives: Media

How much of your banner ad budget are you wasting?

How much of your banner ad budget are you wasting? The old adage is that half of any business’ advertising budget is wasted, but who knows which half? In today’s digital ad world you’d think everything is trackable – that you could know exactly when each ad or creative concept,...
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What’s Happening To Thursday Prime Time TV?

What’s Happening To Thursday Prime Time TV? Are TV networks getting a case of the Mondays when it comes to Thursdays?  Media buyers are losing respect for one of TV’s best nights. http://adage.com/article/media/happening-tv-s-thursday-night/236245/?utm_source=mediaworks&utm_medium=newsletter&utm_campaign=adage...
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Video Is a Rising Star Among Content Marketers

Video Is a Rising Star Among Content Marketers APRIL 23, 2012 (from Emarketer) Print, websites and email remain top content marketing formats Companies have long emphasized the role of content for providing customers and prospects with useful information and meaningful insight, and the rise of digital distribution and production channels...
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