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David Lamoureux

Research: Media Buyers See TV, Web Video As One, Want Unified Metrics

Media Buyers See TV, Web Video As One, Want Unified MetricsPublished on April 19, 2012 (from MediaBuyer)Digiday has released the results of its “State of the Industry Survey,” sponsored by adap.tv, which revealed that brands and agencies are planning their online video/ TV ad buys together...

David Lamoureux

Video Boosts Brand Engagement, Site Visits

Video Boosts Brand Engagement, Site Visits From emarketer.comAPRIL 6, 2012 Users not only click on more ads with video or rich media, but also tend to visit brand sites long after seeing the associated ad Many marketers have moved past a direct-response-centric model for online display advertising, recognizing...