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David Lamoureux

Media Buyers: An Ad Block on the Olympics or One Unit on the Super Bowl?

Media Buyers: An Ad Block on the Olympics or One Unit on the Super Bowl? Which media buy option is the wiser choice, buying a block of ads on the Olympics, spread, let's say, over two weeks, or one unit on the Super Bowl?http://adage.com/article/guest-columnists/a-ad-block-olympics-ad-super-bowl/236141/?utm_source=mediaworks&utm_medium=newsletter&utm_campaign=adage...

David Lamoureux

NBC Asks Nearly $1M to Advertise in Thanksgiving-Night Football

NBC TV Asks Nearly $1M to Advertise in Thanksgiving-Night Football (from Ad Age) Click here to see Brian Steinberg's assertions that interest in football advertising percolates as upfronts loomBy: Brian Steinberg Published: April 24, 2012 ...

David Lamoureux

Make’em Cry: Drama Genre Overwhelming Choice Among Viewers

Make’em Cry: Drama Genre Overwhelming Choice Among ViewersPublished on April 20, 2012 (from MediaBuyerPlanner.com)Suffering sells, finds the Nielsen Company, so put your ad bucks into the “CSI” and “Law And Order” franchises—maybe “Smash,” “Mad Men” and “Revenge.”Nielsen reports that drama accounted for the most viewing time...

David Lamoureux

From Clicks to Completion: Online Video Ad Effectiveness

From Clicks to Completion: Online Video Ad Effectiveness (from Emarketer) APRIL 20, 2012 New technology and creative thinking will foster deeper ad engagement from viewersWith video advertising the fastest-growing online ad format, brands need to pay close attention to their video ad campaigns. Ad management solution provider...

David Lamoureux

Research: Media Buyers See TV, Web Video As One, Want Unified Metrics

Media Buyers See TV, Web Video As One, Want Unified MetricsPublished on April 19, 2012 (from MediaBuyer)Digiday has released the results of its “State of the Industry Survey,” sponsored by adap.tv, which revealed that brands and agencies are planning their online video/ TV ad buys together...

David Lamoureux

Citi Analyst: Online-Ad Market Reaping Benefit of TV Ad Dollars’ Shift

Citi Analyst: Online-Ad Market Reaping Benefit of TV Ad Dollars' Shift (from Ad Age) Mark Mahaney Bullish About Google and Amazon, Mum on FacebookBy: Cotton Delo Published: April 17, 2012The online-ad market grew an estimated 21% in 2011. And mobile, social and local -- as well...

David Lamoureux

Sony’s Rob Wiesenthal: The Future of TV Is the Tablet

Sony's Rob Wiesenthal: The Future of TV Is the Tablet (from Ad Age) Consumers Will 'Throw Content' to Enabled SetsBy: Jason Del Rey Published: April 17, 2012Waiting for the day that a majority of consumers download content from the internet directly to their TVs? You may...

David Lamoureux

Video Boosts Brand Engagement, Site Visits

Video Boosts Brand Engagement, Site Visits From emarketer.comAPRIL 6, 2012 Users not only click on more ads with video or rich media, but also tend to visit brand sites long after seeing the associated ad Many marketers have moved past a direct-response-centric model for online display advertising, recognizing...