Tag Archives: media buying

Media Buyers: An Ad Block on the Olympics or One Unit on the Super Bowl?

Media Buyers: An Ad Block on the Olympics or One Unit on the Super Bowl? Which media buy option is the wiser choice, buying a block of ads on the Olympics, spread, let’s say, over two weeks, or one unit on the Super Bowl? http://adage.com/article/guest-columnists/a-ad-block-olympics-ad-super-bowl/236141/?utm_source=mediaworks&utm_medium=newsletter&utm_campaign=adage...
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Make’em Cry: Drama Genre Overwhelming Choice Among Viewers

Make’em Cry: Drama Genre Overwhelming Choice Among Viewers Published on April 20, 2012 (from MediaBuyerPlanner.com) Suffering sells, finds the Nielsen Company, so put your ad bucks into the “CSI” and “Law And Order” franchises—maybe “Smash,” “Mad Men” and “Revenge.” Nielsen reports that drama accounted for the most viewing time and...
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Video Boosts Brand Engagement, Site Visits

Video Boosts Brand Engagement, Site Visits From emarketer.com APRIL 6, 2012 Users not only click on more ads with video or rich media, but also tend to visit brand sites long after seeing the associated ad Many marketers have moved past a direct-response-centric model for online display advertising, recognizing that...
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