Fluid Drive MediaPosts tagged "media buying"

Media Buyers: An Ad Block on the Olympics or One Unit on the Super Bowl?

Media Buyers: An Ad Block on the Olympics or One Unit on the Super Bowl? Which media buy option is the wiser choice, buying a block of ads on the Olympics, spread, let's say, over two weeks, or one unit on the Super Bowl? http://adage.com/article/guest-columnists/a-ad-block-olympics-ad-super-bowl/236141/?utm_source=mediaworks&utm_medium=newsletter&utm_campaign=adage...

Video Boosts Brand Engagement, Site Visits

Video Boosts Brand Engagement, Site Visits From emarketer.com APRIL 6, 2012 Users not only click on more ads with video or rich media, but also tend to visit brand sites long after seeing the associated ad Many marketers have moved past a direct-response-centric model for online display advertising, recognizing...