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David Lamoureux

What’s Happening To Thursday Prime Time TV?

What's Happening To Thursday Prime Time TV? Are TV networks getting a case of the Mondays when it comes to Thursdays?  Media buyers are losing respect for one of TV's best nights.http://adage.com/article/media/happening-tv-s-thursday-night/236245/?utm_source=mediaworks&utm_medium=newsletter&utm_campaign=adage...

David Lamoureux

Make’em Cry: Drama Genre Overwhelming Choice Among Viewers

Make’em Cry: Drama Genre Overwhelming Choice Among ViewersPublished on April 20, 2012 (from MediaBuyerPlanner.com)Suffering sells, finds the Nielsen Company, so put your ad bucks into the “CSI” and “Law And Order” franchises—maybe “Smash,” “Mad Men” and “Revenge.”Nielsen reports that drama accounted for the most viewing time...