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Display Ads' Dubious In-View Performance Read the article here Inventory bought via networks, exchanges most at risk Are media buyers really spending half of their display ad budgets on wasted impressions?...
CNN is expanding its offerings to fill in gaps in younger and broaden media buyer mind share. Click here to see the article...
What's Happening To Thursday Prime Time TV? Are TV networks getting a case of the Mondays when it comes to Thursdays? Media buyers are losing respect for one of TV's best nights.http://adage.com/article/media/happening-tv-s-thursday-night/236245/?utm_source=mediaworks&utm_medium=newsletter&utm_campaign=adage...
Make’em Cry: Drama Genre Overwhelming Choice Among ViewersPublished on April 20, 2012 (from MediaBuyerPlanner.com)Suffering sells, finds the Nielsen Company, so put your ad bucks into the “CSI” and “Law And Order” franchises—maybe “Smash,” “Mad Men” and “Revenge.”Nielsen reports that drama accounted for the most viewing time...
Media Research: TV Was Champ in 2011 Ad Spend, Hispanic Media Skyrocketed, Online a Mixed Bag (from MediaBuyer)Published on April 13, 2012Kantar Media has released its final tallies for 2011 ad spending across media, and the results are a mixed bag. They suggest that advertisers...