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David Lamoureux

Video Is a Rising Star Among Content Marketers

Video Is a Rising Star Among Content Marketers APRIL 23, 2012 (from Emarketer) Print, websites and email remain top content marketing formatsCompanies have long emphasized the role of content for providing customers and prospects with useful information and meaningful insight, and the rise of digital distribution and production...

David Lamoureux

Viral Videos? Quit Wasting Your Time and Money.

Quit Wasting Your Time and Money Trying to Produce Viral Videos There Are Much Better Branded-Video Investments You Can Make OnlineBy: Bob Garfield Published: April 10, 2012Bob GarfieldFishing for rainbow trout? If you're lucky, and you catch one, it'll probably weigh about 2 pounds. If you're...

David Lamoureux

An introduction to integrated media

An introduction to integrated media Why is integrated media smarter? Before I answer that question let me give you a little background. First, this isn’t the first time the mixed media or integrated media parade has passed through town.In the 1960’s each advertising medium was selected,...

David Lamoureux

Dallas-Fort Worth’s Good News Keeps Coming!

Dallas-Fort Worth's Good News Keeps Coming!Because I’ve bought media from them, I get a newsletter from our local NBC affiliate (KXAS/5) every month that is always full of good news. It sometimes really makes my day and I want to thank them for it publicly....

David Lamoureux

Marketing: FREE Measure Up Marketing Analysis

Marketing: FREE Measure Up Marketing Analysis Is my website doing what it’s supposed to? Shouldn’t it be doing my selling for me? Or getting me more leads? Is it doing anything? Why does nobody know about my business? How is my competition stealing my customers? Why am I not ranked higher...