Tag Archives: Marketing

Video Is a Rising Star Among Content Marketers

Video Is a Rising Star Among Content Marketers APRIL 23, 2012 (from Emarketer) Print, websites and email remain top content marketing formats Companies have long emphasized the role of content for providing customers and prospects with useful information and meaningful insight, and the rise of digital distribution and production channels...
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Viral Videos? Quit Wasting Your Time and Money.

Quit Wasting Your Time and Money Trying to Produce Viral Videos There Are Much Better Branded-Video Investments You Can Make Online By: Bob Garfield Published: April 10, 2012 Bob Garfield Fishing for rainbow trout? If you’re lucky, and you catch one, it’ll probably weigh about 2 pounds. If you’re extremely...
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An introduction to integrated media

An introduction to integrated media Why is integrated media smarter? Before I answer that question let me give you a little background. First, this isn’t the first time the mixed media or integrated media parade has passed through town. In the 1960’s each advertising medium was selected, used, and evaluated...
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Dallas-Fort Worth’s Good News Keeps Coming!

Dallas-Fort Worth’s Good News Keeps Coming! Because I’ve bought media from them, I get a newsletter from our local NBC affiliate (KXAS/5) every month that is always full of good news. It sometimes really makes my day and I want to thank them for it publicly. Since news organizations are...
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Marketing: FREE Measure Up Marketing Analysis

Marketing: FREE Measure Up Marketing Analysis Is my website doing what it’s supposed to? Shouldn’t it be doing my selling for me? Or getting me more leads? Is it doing anything? Why does nobody know about my business? How is my competition stealing my customers? Why am I not ranked...
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Advertising: Is the internet solely responsible for the demise of print media? Don’t think so.

Advertising: Is the internet solely responsible for the demise of print media? Don’t think so. It’s no big news flash that newspapers and other print media are in a heap of trouble. As part of a last ditch “creative” distribution strategy my local publishers are literally throwing my suburban weekly...
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