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David Lamoureux

Research: Media Buyers See TV, Web Video As One, Want Unified Metrics

Media Buyers See TV, Web Video As One, Want Unified MetricsPublished on April 19, 2012 (from MediaBuyer)Digiday has released the results of its “State of the Industry Survey,” sponsored by adap.tv, which revealed that brands and agencies are planning their online video/ TV ad buys together...

David Lamoureux

An introduction to integrated media

An introduction to integrated media Why is integrated media smarter? Before I answer that question let me give you a little background. First, this isn’t the first time the mixed media or integrated media parade has passed through town.In the 1960’s each advertising medium was selected,...