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David Lamoureux

USA Network Brings Advertisers into Its Social TV Journey

USA Network Brings Advertisers into Its Social TV JourneySocial and TV/video were made for each other. USA is milking that fact and very effectively engaging with their audience. http://www.emarketer.com/Article.aspx?R=1009272&ecid=a6506033675d47f881651943c21c5ed4...

David Lamoureux

B2B Marketers Report Greater Marketing, Media Integration

B2B Marketers Report Greater Marketing, Media Integration APRIL 17, 2012B2Cs more comfortable with mobile and social (From Emarketer)“Integration” is a marketing buzzword of late, no doubt in part due to increased media fragmentation—and growing pressure from executives to master new channels and formats to create a cohesive...

David Lamoureux

Video Boosts Brand Engagement, Site Visits

Video Boosts Brand Engagement, Site Visits From emarketer.comAPRIL 6, 2012 Users not only click on more ads with video or rich media, but also tend to visit brand sites long after seeing the associated ad Many marketers have moved past a direct-response-centric model for online display advertising, recognizing...