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Reprinted from Ad Age Media Works Who Should Really Be Getting the Last 10 Minutes of the Meeting? Not that long ago, media used to get the last 10 minutes of the meeting. The big TV idea, the provocative headline or the right choice of talent was...
This is a very in-depth article from Ad Age about the sentiment on Madison Avenue this month."Nobody's going to be fired for spending on Facebook." Thus a digital-media executive summed up the sentiment on Madison Avenue as advertisers from American Express to Zappos are trying...
I was shocked to read the other day that a survey of 243 Chief Marketing Officers revealed that 57% of them don’t set up budgets according to any kind of Return On Investment metrics. 68% say they base budget decisions on historical spending levels. And...