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David Lamoureux

Six Reasons Why Media Strategy Should Come Before Creative

Reprinted from Ad Age Media Works Who Should Really Be Getting the Last 10 Minutes of the Meeting? Not that long ago, media used to get the last 10 minutes of the meeting. The big TV idea, the provocative headline or the right choice of talent was...

David Lamoureux

Where Have the First-Quarter Ad Dollars Gone?

This is a very in-depth article from Ad Age about the sentiment on Madison Avenue this month."Nobody's going to be fired for spending on Facebook." Thus a digital-media executive summed up the sentiment on Madison Avenue as advertisers from American Express to Zappos are trying...