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David Lamoureux

Advertising: 5 Reasons To Love Yours

I never thought myself an apologist for advertising until I heard Jason Lanier, Partner Architect at Microsoft Research, in a talk he did at the Interactive Advertising Bureau’s MIXX event last fall. Lanier said “Advertising is the engine that fuels the web. Like TV, it...

David Lamoureux

Advertising: How many marketing messages do we see in a day?

How many marketing messages do we see in a day? That’s a loaded question because people who should know better have been quoting guestimates for the last 15 years, including the one from Yankelvich Research (later quoted by the NY Times), that range from 3,000...