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I have a question for you. What do you really want to change about your marketing? The top answers to that question are, “get more traffic on my website” and “connect with more prospects.” Let me tell you right now that you can increase both...
Get more customers! Four steps to more effective ads PrerequisitesFirst I’d like to talk about what makes good ads really good - being creative. Videos, ads, and copy are all referred to by advertising professionals as “the creative.” The people who generate “the creative” are called...
An introduction to integrated media Why is integrated media smarter? Before I answer that question let me give you a little background. First, this isn’t the first time the mixed media or integrated media parade has passed through town.In the 1960’s each advertising medium was selected,...
I was shocked to read the other day that a survey of 243 Chief Marketing Officers revealed that 57% of them don’t set up budgets according to any kind of Return On Investment metrics. 68% say they base budget decisions on historical spending levels. And...
Media: Sorry, the Internet Can't Fix TV's Reach Problem - Mark CubanClick here to read a really strong, timely article from Mark Cuban about the impact of TV's loss of reach. TV is still the strongest reach vehicle available to advertisers, local or national, but...