Tag Archives: David Lamoureux

Get more customers! Four steps to more effective ads

Get more customers! Four steps to more effective ads Prerequisites First I’d like to talk about what makes good ads really good – being creative. Videos, ads, and copy are all referred to by advertising professionals as “the creative.” The people who generate “the creative” are called “creatives.” Yes. They...
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An introduction to integrated media

An introduction to integrated media Why is integrated media smarter? Before I answer that question let me give you a little background. First, this isn’t the first time the mixed media or integrated media parade has passed through town. In the 1960’s each advertising medium was selected, used, and evaluated...
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