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David Lamoureux

The Endangered DVR: VOD Could Make It Obsolete

The Endangered DVR: VOD Could Make It Obsolete Networks Hope Increased Content Choices Make Video on Demand an Attractive, Ad-friendly Substitute Read the Ad Age Media Buzz article here...

David Lamoureux

Video Is a Rising Star Among Content Marketers

Video Is a Rising Star Among Content Marketers APRIL 23, 2012 (from Emarketer) Print, websites and email remain top content marketing formatsCompanies have long emphasized the role of content for providing customers and prospects with useful information and meaningful insight, and the rise of digital distribution and production...

David Lamoureux

Six Reasons Why Media Strategy Should Come Before Creative

Reprinted from Ad Age Media Works Who Should Really Be Getting the Last 10 Minutes of the Meeting? Not that long ago, media used to get the last 10 minutes of the meeting. The big TV idea, the provocative headline or the right choice of talent was...

David Lamoureux

Online Marketing: Why social media WON’T work for you

Let’s face it. Social media is an expensive, expansive, confusing, time-sucking monster that’s mostly viewed by kids. Right? Your customers aren’t kids. How many kids own businesses? You work with businesses – with business people. Why would you want to invest precious time and resources...