Tag Archives: b2b marketers

B2B Marketers Use Stories for Successful Digital Video

B2B Marketers Use Stories for Successful Digital Video From  Emarketer Dec 12, 2013 As clients and prospects spend more time with video, B2B marketers shift their attention. Digital video, long an amusement for consumers and a tool for business-to-consumer (B2C) marketers, is nudging its way into the business-to-business (B2B) marketing...
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B2B Marketers Report Greater Marketing, Media Integration

B2B Marketers Report Greater Marketing, Media Integration APRIL 17, 2012 B2Cs more comfortable with mobile and social (From Emarketer) “Integration” is a marketing buzzword of late, no doubt in part due to increased media fragmentation—and growing pressure from executives to master new channels and formats to create a cohesive brand...
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