Tag Archives: Advertising

Primetime TV Hours Best for Digital Video Ad Completion

Primetime TV Hours Best for Digital Video Ad Completion Read more at http://www.emarketer.com/Article.aspx?R=1009317&ecid=a6506033675d47f881651943c21c5ed4 Compared to TV advertisers, digital video advertisers have a much smaller window of opportunity for captivating viewers. For one, consumers still average a far greater number of minutes watching TV than digital video....
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Social TV Is All About the Big Game

Social TV Is All About the Big Game   People can’t just watch TV or surf the net anymore. They have to do both alone with eating, drinking and using the phone. http://www.emarketer.com/Article.aspx?R=1009217&ecid=a6506033675d47f881651943c21c5ed4...
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Unwanted Digital Ads Turn Off US, UK Customers

Unwanted Digital Ads Turn Off US, UK Customers (from Emarketer) APRIL 19, 2012 Two-thirds say digital advertising is excessive Digital has provided new channels for marketers to reach their audiences. But smart devices have also exposed customers to a dramatically increased number of ads and promotions. A January 2012 study...
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