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David Lamoureux

NBC Asks Nearly $1M to Advertise in Thanksgiving-Night Football

NBC TV Asks Nearly $1M to Advertise in Thanksgiving-Night Football (from Ad Age) Click here to see Brian Steinberg's assertions that interest in football advertising percolates as upfronts loomBy: Brian Steinberg Published: April 24, 2012 ...

David Lamoureux

Unwanted Digital Ads Turn Off US, UK Customers

Unwanted Digital Ads Turn Off US, UK Customers (from Emarketer) APRIL 19, 2012 Two-thirds say digital advertising is excessiveDigital has provided new channels for marketers to reach their audiences. But smart devices have also exposed customers to a dramatically increased number of ads and promotions. A January...

David Lamoureux

B2B Marketers Report Greater Marketing, Media Integration

B2B Marketers Report Greater Marketing, Media Integration APRIL 17, 2012B2Cs more comfortable with mobile and social (From Emarketer)“Integration” is a marketing buzzword of late, no doubt in part due to increased media fragmentation—and growing pressure from executives to master new channels and formats to create a cohesive...