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David Lamoureux

Three in Ten Display Ads Go Unseen by Internet Users

Three in 10 Display Ads Go Unseen by Internet Users APRIL 10, 2012   (From Emarketer)Where ads are purchased from and ad unit size affect display ads' in-view percentageBrand advertisers are accustomed to paying for views—both on TV and online. In the digital world, impressions have...

David Lamoureux

An introduction to integrated media

An introduction to integrated media Why is integrated media smarter? Before I answer that question let me give you a little background. First, this isn’t the first time the mixed media or integrated media parade has passed through town.In the 1960’s each advertising medium was selected,...